CS/HM/SEM-2/BHM-204/2012
2012
MARKETING MANAGEMENT
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words as
far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for any ten of the following :
10 × 1 = 10
i) For a hospital, which one of the promotion methods is
dominant ?
a) Advertisement b) Sales Promotion
c) Public Relation d) Direct marketing.
ii) The first step of selling process is
a) Approach b) Presentation
c) Prospecting d) Demonstration.
iii) New product means
a) Repositioning of existing product
b) Offering existing product at low price
c) Making improvement in the existing product
d) All of these.
iv) When the customer is aware and willing to buy the
product at higher prices, which pricing strategy is
appropriate ?
a) Penetrating Pricing strategy
b) Skimming Pricing strategy
c) Going rate Pricing strategy
d) Sealed Bid Pricing strategy.
v) Marketing Mix functions such as Coverage, Assortment
and Inventory etc. are related to
a) Product b) Place
c) Promotion d) Price.