CS/BBA(H)/SEM-6/BBA-602/2012
2012
MARKETING MANAGEMENT- III
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for any ten of the following :
10 × 1 = 10
i) ................. is an effort to make available certain
information to the public
a) Advertising b) Marketing
c) Sales promotion d) Publicity.
ii) In AIDA Concept 'D' stands for
a) Desire b) Defect
c) Defend d) Decision.
iii) A.A.A.A. stands for
a) American Advertising Agencies Association
b) Asian Advertising Agencies Association
c) African Advertising Agencies Association
d) none of these.
iv) .................... is an indoor advertising media.
a) Posters b) Sky-writing
c) Electric signs d) Press media.
v) .............. is an outdoor advertising media.
a) Painted displays b) Radio media
c) Press media d) Film media.
vi) Headlines and slogan of advertisements are generally
written by
a) Account director b) copywriter
c) art director d) layout artist.