CS / BBA(H), BIRM, BSCM / SEM-4 / BBA-404 / 2011
2011
MARKETING MANAGEMENT – I
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for any ten of the following :
10 × 1 = 10
i) A registered brand is called
a) logo b) brand equity
c) trade mark d) patent.
ii) Advertising is a part of
a) Product mix b) Place mix
c) Price mix d) Promotion mix.
iii) DVD player is an example of
a) FMCG b) Consumer durable
c) Industrial d) all of these.
iv) DAGMAR model was proposed by
a) Russel H Colley b) Philip Kotlar
c) David Ogilvy d) D. McGregor.
v) Medical representatives are known as
a) Order taker b) Order getter
c) Order creator d) none of them.
vi) Retailers are directly linked with
a) physical distribution b) promotion
c) product d) pricing.
vii) Physical evidence is an element of
a) product mix b) service mix
c) marketing mix d) all of these.