CS/BSM/SEM-4/BSM-404/2012
2012
ADVERTISING, PUBLIC RELATION & SPONSORSHIP
IN SPORTS
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for the following :
10X1 = 10
i) Advertising is a part of which of the following ?
a) Product Mix
b) Price Mix
c) Promotion Mix
d) Place Mix.
ii) Copywriter is a person working in an Advertising
Agency in the
a) Account Management Dept.
b) Finance Dept.
c) Media Dept.
d) Creative Dept.
iii) Advertising Agencies normally earns 15% commission
from
a) Customers b) Government
c) Clients d) Media Houses.