CS/BSM/SEM-4/BSM-402/2013
2013
MARKETING MANAGEMENT – I
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for the following :
10X1 = 10
i) Condition of Marketing is
a) a place where buyers and sellers meet together
b) good managers
c) ethics of society
d) none of these.
ii) Which of the following is a step of new product
development process ?
a) Business Analysis
b) Concept development and testing
c) Test marketing
d) All of these.
iii) The cost based pricing includes
a) mark-up pricing
b) demand based pricing
c) competition oriented pricing