CS/BSM/SEM-4/BSM-404/2013
2013
ADVERTISING, PUBLIC RELATION AND
SPONSORSHIP IN SPORTS
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for the following : 10 × 1 = 10
i) Advertising is a part of which of the following ?
a) Product mix b) Price mix
c) Promotion mix d) Place mix.
ii) Copywriter is a person working in an Advertising Agency
in the
a) Account Management Department
b) Finance Department
c) Media Department
d) Creative Department.
iii) Advertising Agencies normally earns 15% commission
from
a) Customers b) Government
c) Clients d) Media Houses.
iv) Which sportsperson is endorsing Coca Cola ?
a) M.S. Dhoni b) Sachin Tendulkar
c) Yuvraj Singh d) Gautam Gambhir.
v) Name of the principal sponsor of IPL is