CS/BSM/SEM-5/BSM-502/2012-13
2012
SPORTS MARKETING
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives of the following : 10 × 1 = 10
i) Market means
a) A place where buyers and sellers meet together
b) Good Managers
c) Ethics of Society
d) None of these.
ii) The step which follows product development in the new
product development process is
a) Business Analysis
b) Concept development and testing
c) Test marketing
d) None of these.
iii) The mark up pricing is a
a) Cost based pricing
Attchments
CS-BSM(18)-SEM-5-BSM-502-2012-13.pdf133.99 KB