CS/BSM/SEM-4/BSM-402/2012
2012
MARKETING MANAGEMENT-I
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for any ten of the following :
10X1 = 10
i) Market means
a) a place where buyers & sellers meet together
b) good managers
c) ehtics of society
d) none of these.
ii) The step which follows product development in the new
product development process is
a) Business analysis
b) Concept development and testing
c) Test marketing
d) None of these.
iii) The mark up pricing is a
a) Cost based pricing
b) Demand based pricing
c) Competition oriented pricing
d) None of these.