WBUT Question Paper For BSM 2nd year Student ADVERTISING, PUBLIC RELATION & SPONSORSHIP IN SPORTS (CS/BSM/SEM-4/BSM-404/2012) Question paper

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CS/BSM/SEM-4/BSM-404/2012

2012

ADVERTISING, PUBLIC RELATION & SPONSORSHIP

IN SPORTS

Time Allotted : 3 Hours                                                     Full Marks : 70

The figures in the margin indicate full marks.

Candidates are required to give their answers in their own words

as far as practicable.

GROUP – A

( Multiple Choice Type Questions )

1. Choose the correct alternatives for the following :

10X1 = 10

i) Advertising is a part of which of the following ?

a) Product Mix

b) Price Mix

c) Promotion Mix

d) Place Mix.

ii) Copywriter is a person working in an Advertising

Agency in the

a) Account Management Dept.

b) Finance Dept.

c) Media Dept.

d) Creative Dept.

iii) Advertising Agencies normally earns 15% commission

from

a) Customers b) Government

c) Clients d) Media Houses.

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