CS/BBA(H)/SEM-6/BBA-602/2013
2013
MARKETING MANAGEMENT-III
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for any ten of the following :
10x1 = 10
i) A person, group, or organisation that confers a
meaningful message and wants to share with a receiver
or an audience is a
a) medium of transmission
b) source
c) relay channel
d) decoder.
ii) When encoding the message, the source should use
signs that have
a) new and exciting meanings
b) different meanings to different people
c) contemporary jargon
d) meanings that the target market will understand.
iii) In the Gillette advertisement that claims "Gillette, the
best a man can get", Gillette in the communication is
a) receiver b) transmitter
c) decoder d) source.
iv) During the decoding process, the
a) intensity of the transmission becomes stronger
b) receiver attempts to convert signs into concepts
and ideas
c) source attempts to convert signs into concepts and
ideas
d) receiver filters noise from the feedback.