CS/BBA (H)/SEP. SUPPLE/SEM-6/BBA-602/2012
2012
MARKETING MANAGEMENT-III
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for any ten of the following :
10 × 1 = 10
i) In communication process, the audience may change
the message to hear what they want to hear. This is
known as
a) Selective attention b) Selective distortion
c) Selective recall d) None of these.
ii) .............. advertising is directed toward people who are
not the final consumers.
a) Trade b) Industrial
c) Institutional d) Professional.
iii) In the advertising process, “Client” is the
a) Advertising agency b) Advertiser
c) Media organisation d) Interactive agency.
iv) “Advertising is any ............. form of ................
presentation and promotion of ideas, goods and services
by an identified sponsor”.
a) Non-paid, Non-personal
b) Non-paid, personal
c) Paid, personal
d) Paid, non-personal.
v) For an industrial advertiser which media will be
suitable ?
a) Billboards b) TV channels
c) Trade shows d) None of these.