WBUT 2012 BBA (SEM-2) PSYCHOLOGY QUESTION PAPER

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CS/BBA(H)/BIRM/BSCM/SEM-2/BBA-205/2012

2012

PSYCHOLOGY

Time Allotted : 3 Hours                               Full Marks : 70

The figures in the margin indicate full marks.

Candidates are required to give their answers in their own words

as far as practicable.

GROUP – A

( Multiple Choice Type Questions )

1. Choose the correct alternatives for any ten of the following :

10 × 1 = 10

i) Industrial and organizational psychologists apply

psychological principles for

a) hiring and placement

b) understanding mental life

c) reducing social problem

d) focus on unconscious.

ii) The right hemesphere of the brain is specialized for

a) language

b) memory of visual and auditory

c) comprehension

d) perception.

ii) The tip of the tongue phenomenon illustrates the

organisation of

a) short-term memory b) semantic memory

c) long-term memory d) episodic memory.

iv) A permanent change in the behaviour is known as

a) learning b) memory

c) motivation d) insight.

v) An illusion

a) is the same thing as hallucination

b) exists only in brain cells of the viewer

c) corresponds directly to reality

d) is a distorted perception of an actual stimulus.

vi) Ego is governed by the principle of

a) pleasure b) reason and reality

c) conscience d) all of these.

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