CS/BBA(H)/SEM-6/BBA-602/2011
2011
MARKETING MANAGEMENT-III
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for any ten of the following :
10 × 1 = 10
i) Copywriter works in an advertising agency in
........................ department.
a) Accounts b) Finance
c) Media d) Creative.
ii) In the advertising processs, client is the
a) Advertising agency b) Advertiser
c) Media organization d) Interactive agency.
iii) USP means
a) unique selling proposition
b) unique selling product
c) united selling product
d) unique sales promotion.
iv) Coupon is a form of
a) promotion b) sales promotion
c) advertising d) none of these.
v) The strategy that involves the manufacturers using
sales force and trade promotion to carry, promote and
sell the product to end user is called
a) push strategy b) pull strategy
c) both (a) and (b) d) none of these.