CS/BBA(H), BIRM, BSCM/SEM-3/BBA 305/2011-12
2011
BUSINESS COMMUNICATION
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives of the following :
10 × 1 = 10
i) The flow of information between persons of same
hierarchical level is known as
a) formal communication
b) oral communication
c) group discussion
d) horizontal communication.
ii) Biased listening is the result of
a) Prejudices
b) Arguments
c) Semantic problems
d) Discussions.
iii) "Grainer, Stuart, The Ultimate Business Library,
American Management Association, New York, 1997" is
the details of a book used to write a formal long report.
To which part of that report these details are to be
attached ?
a) Preface b) Acknowledgements
c) Appendices d) Bibliography.
iv) Effective communication is incomplete without a
a) Feedback b) Questionnaire
c) Audience analysis d) Writing.
v) Semantics is a study of