Calcutta University 2012 B.A. (Gen.) Journalism And Mass Communication Question Paper -Second Year

2012

JOURNALISM & MASS COMMUNICATION – GENERAL

Second Paper

Full Marks – 100

Candidates are required to give their answers in their own words as far as practicable

The figures in the margin indicate full marks

Module: I

1.      What do you understand by public service of newspapers? Does it have a contradictory role as a business enterprise? Discuss.                                                                            [15]

OR

2.      Discuss the different sources of revenue of newspapers in India.                                  [15]

3.      Write short notes on any two :                                                                                      [5x2]

(a)    Cross media ownership

(b)   Vertical ownership

(c)    FDI in print media

(d)   Individual ownership

Module: II

4.      Discuss the circulation factors of a newspaper. How does the newspaper’s policy affect the circulation factors?                                                                                                    [15]

                                                               OR

5.      Describe the role of advertisement department and advertisement manager of a newspaper.                                                                                                                       [15]